'Molk' – future milk
‘MOLK’ - Future Milk
According to the market research firm Mintel, 25% percent of Brits use non-dairy milk in their daily lives and numbers are rising. The multi-faceted MOLK project was created by a group of Architecture and Media and Broadcast Production students at QUB, as part of the annual ‘Public Colab’ project. Produced in early 2020, this collaboration explores a speculative alternative to consuming regular dairy milk by showcasing their new, fictive product ‘MOLK’.